|Artists & Makers|
As I began my first-pass perusal of Artists & Makers I was struck by the incredible information in just the ads! I viewed full-color ads about arts and crafts; things I will probably never do, but are nonetheless inspiring. These are some examples: “next steps in painting with fire, video on binding custom books, a mixed media art retreat; and a coffee table book about art studios; and that is just from the first 8 pages!
|"Gustavo Victor Golar: Carving His Own Path"|
I chose one article to share an in-depth summary because of my interest in Social Media: “Working the Network" by Grace Dobush, author of The Crafty Superstar Ultimate Craft Business Guide. She offers this, “As makers we are our own brand so it is important to keep our personal and business presence separate on social media while still letting our personalities shine through. Pure marketing/sales posts don’t create loyalty; fans want to see what you are working on or inspired by. Let photos do the talking; and that is good news if you are not a writer. Focus on networks where your fans are. Keep your social network accounts active. Use tools such as Hootsuite (hootesuite.com) and Buffer (bufferapp.com) to work smart not hard.”
|The Social Life: "Working the Network" by Grace Dobush|
|Art Coach: "Getting Unstuck" by Mary Edwards|